How BBDO Is Supercharging the Creative Process With Generative AI

At BBDO, creatives have begun looking to a new creative partner to flesh out storyboards or brainstorm visuals for campaigns: artificial intelligence. The Omnicom-owned agency is exploring how cutting-edge image generation can play a role in its production process with a version of the popular tool Stable Diffusion, which it has tapped to workshop ideas...

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