First Mover Advantage or Too Early to Tell: Advertisers Mull the Roblox Advertising Opportunity

When Roblox announced last month that it was formally introducing advertising to its platform, it unveiled a new white space unfamiliar and hard-to-define for most brands. Roblox is a platform where people play games, yet advertising is far from fully realized in the gaming space; it is mostly found in mobile gaming apps and not...

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