Tightening privacy regulations have caused day 30 retention rates to plummet 10.3% in Q3 2022.

A new report from AppsFlyer has delved into the topic of user retention. While the importance of user acquisition cannot be understated, a high churn rate can be detrimental to an apps success, so developers and publishers should give retention the attention it deserves and monitor rates to ensure that campaigns are on track. The report states that day 14 retention rates fell 6.5 percent from Q3...

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