How Drake and 21 Savage’s Album Rollout Stunt Called Out Stale Music Marketing
![How Drake and 21 Savage’s Album Rollout Stunt Called Out
Stale Music Marketing](https://static-prod.adweek.com/wp-content/uploads/2022/12/drake-21savage-music-marketing-2022-600x315.jpg)
When Drake and 21 Savage dropped their highly anticipated collaboration "Her Loss" in November, fans expected elite beats, playful raps and a megawatt duo looking to parlay the success of a No. 1 single into an enjoyable long-form album. What no one expected was a subliminal diss of stale marketing strategies in the music industry....
* This article was originally published here
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