Multicultural Reach Is a People Problem, Not a Technology Problem
![Multicultural Reach Is a People Problem, Not a Technology
Problem](https://static-prod.adweek.com/wp-content/uploads/2022/12/multicultural-reach-people-problem-2022-600x315.jpg)
At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record. Advertisers struggle to buy media owned by and featuring...
* This article was originally published here
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