Platforms Are Pivoting to Video. Publishers, Again, Follow Suit

Beginning in the summer of 2020, social media platforms including Facebook, Instagram and YouTube--as well as Pinterest, Twitter and even Amazon--began launching and promoting vertical video products in a sweeping response to the ascendant popularity of TikTok. While consumer adoption of the format has skyrocketed, the pivot has prompted publishers, particularly those that rely heavily...

* This article was originally published here

* This article was originally published here