How Brands and Agencies Are Experimenting With ChatGPT From Copywriting to Chatbots

How Brands and Agencies Are Experimenting With ChatGPT From
Copywriting to Chatbots
When genealogy website Storied needed content for a series of online video ads, the company decided to tap a state-of-the-art creative partner: research group OpenAI's ChatGPT text generator. Storied, along with agency 2Player, used the buzzy machine learning tool to produce a set of character backstories for a fictional family that would serve as the...

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