In 2023, Savvy DTC Brands Diversify Playbook
![In 2023, Savvy DTC Brands Diversify Playbook](https://static-prod.adweek.com/wp-content/uploads/2023/01/DTC-brands-Google-Tiktok-Facebook-2023-600x315.png)
In tandem with the dwindling dominance of the duopoly, direct-to-consumer brands are diversifying their playbook for 2023. "You could run a successful DTC brand and really only do Facebook, Instagram and Google a couple of years ago," said Adam Lovallo, founder of digital agency Thesis. "That's no longer the case." In 2023, brands are diversifying...
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