AMD Has Been ‘Undershipping’ Its Graphics Cards to Keep Prices Up

Lisa Su, current president and CEO of AMD, has said the GPU and CPU conglomerate has been "undershipping" its hardware products lately, which is keeping prices up, but the reasons for doing so may not be as heinous as it sounds. With the new generation of graphics cards like the Ada Lovelace range now underway, with rival Nvidia launching its RTX 4000 series, the PC tech industry is continuing to move forward, which is especially good news for gamers given the state of the market during the height of the pandemic.

* This article was originally published here