How an Insurance Brand Crashed the Fashion World and Went Viral
![How an Insurance Brand Crashed the Fashion World and Went
Viral](https://static-prod.adweek.com/wp-content/uploads/2023/02/hedvig-di-vision-lookbook-2023-600x315.jpg)
At this year's Copenhagen Fashion Week, some fashionistas were invited to an exclusive event--but when they arrived, it looked like the party had already ended. Instead of a glamorous gala, they found a big mess: Food scraps, cigarette stubs, empty glasses and wine stains were strewn across white tablecloths. But the surprises weren't over yet....
* This article was originally published here
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