How an Insurance Brand Crashed the Fashion World and Went Viral

At this year's Copenhagen Fashion Week, some fashionistas were invited to an exclusive event--but when they arrived, it looked like the party had already ended. Instead of a glamorous gala, they found a big mess: Food scraps, cigarette stubs, empty glasses and wine stains were strewn across white tablecloths. But the surprises weren't over yet....

* This article was originally published here