Should Creatives Keep Hit Super Bowl Ads for Failed Brands in Their Portfolios?
Super Bowl advertising costs money, but being in the Big Game doesn't guarantee long-term success. Some brands that have had lauded and memorable spots in Super Bowls past are limping along or have faded away completely. The dotcom boom of the late 1990s and early 2000s found a lot of companies trying to gain a...
* This article was originally published here
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