Super Bowl 57 Regional Ad Roundup: Budweiser, Dogfish Head, Oikos and More

Super Bowl ads are more expensive than ever, costing up to $7 million for a 30-second spot. So how do brands without deep pockets piggyback on the significant halo of the Big Game without spending their annual budgets? Go regional. A regional buy is a purchase of in-game media in certain markets where brands know...

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