Super Bowl 57 Regional Ad Roundup: Budweiser, Dogfish Head, Oikos and More
![Super Bowl 57 Regional Ad Roundup: Budweiser, Dogfish Head,
Oikos and More](https://static-prod.adweek.com/wp-content/uploads/2023/01/dogfish-head-sb-regional-2023-600x315.jpg)
Super Bowl ads are more expensive than ever, costing up to $7 million for a 30-second spot. So how do brands without deep pockets piggyback on the significant halo of the Big Game without spending their annual budgets? Go regional. A regional buy is a purchase of in-game media in certain markets where brands know...
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