This day in search marketing history: February 26
Google expands mobile-friendliness as a ranking signal
In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21.
This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said.
However, when April came, the general consensus was that Mobilegeddon was fairly insignificant, for all the hype and panic their Feb. 26 announcement created.
Google also announced that apps indexed by Google through App Indexing would begin to rank better in mobile search. Google said this only will work for signed-in users who had the app installed on their mobile device.How to identify your products for Google
2021: Google published a list of best practices to help ensure that its search engine understood the products that were being referenced.Google mobile-first indexing to be applied to all sites within a year
2020: Google was sending notices to sites that had mobile-first indexing issues.Create display network exclusion lists with this (free) tool
2020: A tool for those tired of manually weeding through placement reports to exclude inappropriate websites and apps from display campaigns.Google Search Console now lets you export more data
2020: Search Console users could download complete information (instead of just specific table views) from almost all reports.Google search view in 3D now live for e-commerce sites
2020: A Burberry bag was showing up with a “view in 3D” option in the Google search results.Google to kill off property sets within Search Console
2019: Google said you could download the data from the interface or the API before they turned it off completely.Google Ads to sunset average position reporting metric later this year
2019: Average position was one of the few constants for more than 15 years. But with the removal of right rail ads, in particular, its utility sharply declined.Google call-only ads getting ‘expanded’ with more characters
2019: The other change was that name of the business would move to the description line.Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed
2018: One tool showed how a site stacks up against the competition on mobile. The other aimed to drive home the impact mobile speed can have on the bottom line.Google confirms bug with crawl stats in ‘time spent downloading a page’ Search Console report
2018: Google’s John Mueller confirmed a reporting glitch with the crawl stats “time spent downloading a page” report in the Google Search Console for on Feb. 20 and 21.In response to EU antitrust ruling, Google Shopping now shows ads from competing shopping engines
2018: In a new structure, the Google Shopping business unit bid against other Comparison Shopping Engines in the ad auction to give the competing engines “equal treatment” as mandated in the ruling.Google Word Coach, a fun word game in the search results
2018: Google added a new feature to help non-English speakers expand their English-language vocabulary.Google: AMP Not Yet A Search Ranking Signal
2016: Google’s John Mueller said you could use AMP to become mobile-friendly, but AMP itself was not a ranking signal.Google Confirms Review Stars’ Mysterious Disappearance In Search Results Was A Bug
2016: Google review snippets returned after a bug caused them to drop out of much of the search results for about a week.AdWords And Bing Ads Both Having Late-Week Reporting Troubles
2016: Google AdWords reports weren’t downloading or printing. Bing Ads had reporting delays that affected the Web UI, mobile and API.Google App Updates Will Include New Animations & Ability To Change Google Logo Colors
2016: Users would be able to change the color of the Google logo using a “finger painting-like” feature.Search In Pics: Coca Cola Google Cardboard, Googley Volvo & Animated Google Sign
2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.Google’s Matt Cutts: While Scientific Content Is Great, Clarity & Focusing On The Searcher Is Important
2014: Cutts answers the question: “Should I focus on clarity or jargon when writing content?”Movie Sites Ranking Better In Google, Now That “Transient Issue” Fixed
2014: Rankings were restored and most traffic was returning to the affected websites.Hiding From That Google Penalty? It May Find You At Your New Home
2014: Even if you moved your penalized site to a new domain name and didn’t redirect the penalized site, Google might still find it and pass along the bad signals.AdWords Flexible Conversion Counting Officially Launched, Welcome “Converted Clicks” and “Conversions”
2014: The company officially announced the launch of Flexible Conversion Counting, and advertisers would see new columns in AdWords.Google Shares Performance Stats On Search Network With Display Select Campaigns FOX Partners With Google To Allow Voting For American Idol On Google’s Search Results
2014: All you had to do was go to Google, search for [american idol] or [idol] during the voting window, and select from your favorite finalists.Google Brings Back Right-Click-For-Directions To Google Maps
2014: Users could also use the “What’s Here” option to quickly get lat-long coordinates for any spot on the map.Baidu Posts 50 Pct. Revenue Growth But Shy Of Investor Hopes
2014: The company announced $1.573 billion in Q4 revenue, a 50.3% increase over 2013.Welcome Martin Beck, Who Joins Third Door Media From The Los Angeles Times Google Panda Two Years Later: 5 Questions With HubPages CEO Paul Edmondson
2013: Edmonson confirmed that Panda “caused a massive loss of traffic and revenue.” But HubPages wasn’t planning to change course; the planned was to improve quality.The Hidden Google Search Box
2013: It seemed as if Google was testing hiding the search box completely from the Google search results page.Number Crunchers: Who Lost In Google’s Panda Algorithm Change?
2011: The biggest “content farm” type brand that seemed to have suffered was Associated Content.Yes, More Are Seeing A New Google Look-And-Feel
2010: Testing would continue until May, when it launched the new user interface.Google Adds “Nearby” Local Search To Options Panel
2010: Google expanded the choices in its Search Options panel with the announcement of a tool to refine searches by location.Google’s Street View Finds More Trouble In Europe
2010: Members of the European Union’s data protection group urged Google to make changes to its Street View mapping/photo service and warned that Google might be breaking EU laws.Google News Officially Adds Advertisements
2009: After testing ads for the past few months, Google News officially rolled out ads on Google News search results to all US based searchers.Google Gets On Twitter
2009: The first tweet was in binary and translated into “Feeling Lucky.”Google Maps Adds User Photos To Street View
2009: Google added geo-tagged Panoramio photos to StreetView images.Report: Lack Of Buying Searchers Leading To Depressing Search Ad Market
2009: Rimm-Kaufman shared early first quarter PPC data showing the weak trends in retail for search advertisers.Yahoo Search Updating: Weather Reports Go Away?
2009: Yahoo eventually did issue a weather report confirming that there are ongoing updates that would be “completed very soon.”Yahoo Adds Facebook As A SearchMonkey Friend
2009: Yahoo announced that Facebook enhanced results were now turned on by default across search results.Yahoo CEO Bartz: New Management To Make Yahoo “A Lot Faster On Its Feet”
2009: “For us working at Yahoo!, it means everything gets simpler. We’ll be able to make speedier decisions, the notorious silos are gone, and we have a renewed focus on the customer.”Google AdWords Launches Limited Beta Test Named “Automatic Matching”
2008: Automatic Matching was a way for Google to help advertisers utilize their full budget towards keywords that they may have not been targeting.Google Updates AdSense Terms & Conditions
2008: Google updated their AdSense terms and conditions to include better verbiage for new products and features, as well as an update to their privacy requirements.Despite Takeover Turmoil, Yahoo Not Rolling Over & Playing Dead
2008: Yahoo CEO Jerry Yang said the Microsoft takeover bid had been “a galvanizing event for everyone at Yahoo.”Minimum Bids In Yahoo About To Change
2008: Minimum bids could be lower or higher than $0.10.Yahoo To Announce “Search Monkey” Enhanced, Annotated Results At SMX West
2008: Yahoo planned to unveil a project code-named “Search Monkey,” a set of open-source tools that allow users and publishers to annotate and enhance search results associated with specific websites.Yahoo Buzz Launches: Votes, Searches, & Emails Used To Rank News
2008: Yahoo Buzz was a site where “buzz-worthy” news articles were highlighted based on user votes,
searching activity, and email sharing.
2008: The first feature was similar to a live chat box that you could add to any webpage and chat with anyone via your Google Talk or Gmail account.Google Joins “Unity” Undersea Cable Consortium For More Transpacific Bandwidth
2008: Google joined a consortium of Asian companies to build an undersea transpacific fiber optic cable that would provide much greater bandwidth capacity between the United States and Japan.Google AdWords To Show Advertisers Exactly Where Their Contextual Ads Are Displayed
2007: Google’s advertiser reports would begin listing the sites where each ad runs.Google Steps Up Web Page Malware Notifications
2007: Google was giving more detailed reports on the malware issues with a specific site and they were also sending email notifications to webmasters about these malware warnings.Google Video Plus Box Results
2007: Spotted in the wild.Google Checkout Australia Coming Soon?
2007: It appeared that Google registered Google Payment Australia PTY. LTD. in Australia.Google Ordered To Change AdSense Contract By South Korea’s Watchdog
2007: The Fair Trade Commission said the contract enabled Google to “one-sidedly cancel advertisement deals” with publishers.Microsoft To Buy Health Search Engine Medstory Inc.
2007: Microsoft plans on building out a specialized search engine focused on delivering medical information to consumers.Video Search Challenge Isn’t Speech Recognition, It’s Content Owner Management
2007: The real challenge was figuring out how to work with content owners, not speech recognition.Pew Research: Wireless Internet Grows
2007: Pew asserted that roughly 13.5% of U.S. Internet users were accessing the Internet over mobile phones (or their equivalents).From Search Marketing Expo (SMX)
- Know your site. That’s how you stay ahead of algorithm updates (SMX West 2020)
- Tips For Optimizing Your Local Business Listings, Courtesy of SMX West (SMX West 2009)
- SMX West 2008 Day One Coverage
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
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- 2019: Maximize Facebook performance by leveraging the algorithm by Amanda Farley
- 2019: Google’s next chapter for metrics to focus on clarity once ‘average position’ is removed by Frederick Vallaeys
- 2018: 6 smart e-commerce lessons to boost local business by Wesley Young
- 2016: Connecting Demographics To Search Queries by Andrew Ruegger
- 2016: Prioritizing Local Search Profile Listings: 2 Methods by Lydia Jorden
- 2015: The Importance Of Search Data In Your Marketing by Alistair Dent
- 2015: The Hardest AdWords Quiz You’ll Ever Take by Larry Kim
- 2014: 6 Tasks To Automate In AdWords Without Scripts Or Tools by Sam Owen
- 2013: 3 Major Tablet & Smartphone Search Opportunities For Multinational Websites by Chris Liversidge
- 2013: The Link Shrink Is In: Is Starting Over The Best Option? by Eric Ward
- 2010: It’s A Fatal Mistake To Copy Successful Web Sites by Kim Krause Berg
- 2010: Click to Conversion Time & Your Revenue Attribution Window by Siddharth Shah
- 2009: Should YouTube Sponsored Video Ads Be In Your Marketing Mix? by Eric Papczun
- 2009: SEO 3.0 = Digital Asset Optimization by Jonathan Ashton
- 2008: How Depending on Quality Content Can Actually Cost You Links by Rae Hoffman
- 2007: 3 Jump-Start Methods For Passionate Linking by Debra Mastaler
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* This article was originally published here