Tweet Like a Pro: A Guide on How to Write a Good Tweet
When it comes to social networking platforms, a few other platforms have superseded the brand engagement theory, as Twitter did.
Twitter has bridged the gap between companies and their followers with its direct line of communication.
Its features, such as 140 characters limit, pinning your best tweets to the top of your profile, and more, made the platform unique from other social media channels.
But did you know,
For years, marketers have leveraged Twitter’s surging popularity to create brand awareness, grab more leads, gather rich insights, and expand their target reach.
The 280 characters extended limit has opened the gate of opportunities for marketers to write more engaging and targeted tweets.
There is a wide array of Twitter marketing tools, engagement tools, and analytics tools available on the internet. Still, none of them can be of any help if the content itself is not worth a reader’s attention.
Therefore, it’s important to know how to write a good tweet that shouts Quality; and thankfully, we have got you covered with these 8 ways to create engaging tweets in 280 characters.
Let’s get started…1. Create Visually Attractive Tweets
It’s a proven fact, known by most marketers, that visual content has a larger retention rate than plain simple text. Twitter has grown leaps and bounds when it comes to visual content in the last few years. It is important for users to unravel the potential of video marketing on Twitter.
Incorporating videos, clips, GIFs, and images in tweets gives your brand a much clearer voice. It helps you convey your point better and grabs hold of your audience’s attention instantly.
It was studied and established that almost 98% of the users would like to be exposed to a new product or service through visual content. In addition to these, pictures and videos gain over 30% boost in terms of retweets, far superior to plain text.
Try and make your tweets visually attractive by centering them on your product or service, thereby leaving a lasting impression on the minds of your audience; this way, you can increase social media engagement.
For better understanding…
Let’s take an example of one of the most popular brands – Starbucks.
— Starbucks Coffee (@Starbucks) March 12, 2018
In this example, they used a GIF to showcase their Macchiato drink and used a relevant hashtag to make the drink a trend.
Well, you can call this example “Visually compelling plus intelligently marketed” a genius idea!
Now, what’s next?
Interesting read: How to increase Twitter followers?
We all know Twitter is a great medium for sharing constructive views about a certain follower, influencer, or brand by mentioning them in the tweet.
So, why not get some more followers by mentioning some of the well-known influencers?
Well, ensure to always include the Twitter handle of the people you are referring to. This way, the mentioned user will be notified of the tweet within seconds.
And if the tagged user finds your tweet constructive or valuable, they would most likely retweet or reply, which would radically boost the overall reach of your tweet. As a result of that, you would have way more impressions and engagements.
How about taking an example to know more about it?
So, Matt Navara is a famous social media expert, and getting a retweet from him can help anyone receive more engagements and retweets from the marketing niche audience.
And that’s exactly what Ahemd Ghanem got – an audience with 4152+ of Matt’s followers!
You can find out and mention the SME of your niche, and if they like your topic, they will retweet and share it further. This way, there are more chances of increasing and growing your followers..
In addition to this, influencer marketing can also lay the foundation of a fruitful relationship between you and the influencer or brand mentioned in the tweet. Because this will not only help you expand your social circle on the platform, but you will also be able to widen your tweet reach and visibility through such relationships.
Interesting read: How to Find Social Media Influencers Influencers for Your Brand
We often believe that brands shouldn’t explicitly provide directions to their followers. Contrary to that belief, popular and noteworthy brands always ask their followers for link clicks, likes, retweets, comments and other engagement activities.
This is where adding a call to action can help you get the desired results. It is an important tool for every digital channel, from blogs and websites to social media sites.
If you want your audience to take action, you need to tell them what they need to do. This way of providing direction influences the audience, and in return increases the overall engagement ratio.
This example of Walmart will clearly help you get an idea! Look how unabashedly it is providing the links to buy products.
So, using a call to action is one of the great ways to increase the followers and engagement ratio.
Let’s jump on the next one!4. Being Short and Simple is Perfect
In order to increase the tweet, users often use complicated and difficult words that have a direct and negative influence on their social profile.
So, before stepping ahead to curate a tweet, one must always avoid such heavy language and instead think of something easy from the audience’s perspective before drafting a tweet. Because if the language of the tweet is easy, there are more chances to get likes, shares, and engagement.
On the same note, make sure you don’t exploit the 280-character limit by creating long sentences. For that purpose, Twitter has already created the Twitter threads feature.
Look at this tweet from Mcdonald’s. The copy of the tweet is enough to propel people to watch the video, wherein lies all the details. Since the video covers all the necessary information, it’s unnecessary to justify it with so many words. Hence, keep it crisp and conscious.
Emojis have gone on to become the new global language in our advancing social world. After all, we all take the assistance of emojis while chatting with our friends and family, then why not include them in our tweets as well?
Since Twitter supports all kinds of major emojis in its platform, one can simply include them in its content. In this way, not only will it make your tweets more visually appealing, but it will also help readers understand the tone and emotion behind the tweet. Also, more people are likely to retweet your content if it is unique and interesting to read.
One ideal example is how NatGeo welcomed their new update by using animal emojis in their tweets.
Even brands like Google France took the assistance of heart and other shapes to create something unique.
* This article was originally published here